Stop justifying yourself

There’s no need to keep explaining your decision. You debase your position by endlessly justifying it. Even if you feel you made a mistake, don’t justify it, you achieve nothing except sow doubt. Keep moving.

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You don’t start a business by starting a business

Creating a company d0es not mean you have a business. You create a business by solving a problem. By selling the solution to a customer. By making money. The rest is just window-dressing.

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Wish the best for your enemies

This is a super power. Think of the people that have tried to hurt you, or badmouth you, or whatever. Then wish the best for them. Wish them success and happiness. It’s hard, isn’t it? But why wouldn’t you? What does it cost you for someone else to be happy? So he’s your enemy, so…

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Shave before going to work

If you’re a guy, it’s easy to not shave in the morning. To go to work with a 24hr stubble. You work for yourself, you’re the boss, you’re a rainmaker, no one can shout at you for not shaving. Right? Wrong. There are three good reasons for shaving every single morning (even weekends): It’s a…

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Failure is inevitable. Suffering is a choice.

If you’re going to start a business, you’re going to experience failure. Maybe your business succeeds, but there will be many speed bumps along the way. Painful moments involving people, competition, publicity and negative cashflow. That’s just how it is. Failure is inevitable. How you react to failure is your choice. Do you beat yourself…

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Eat your own fish

There is a story of a group of fisherman who catch a pile of fish. Way more than they can eat by themselves. After a bite, they realise they don’t like the taste. Just then, the Mercury (the God) walks by. The fishermen invite him to eat with them. He senses some trick and realises…

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The secretary problem

Making decisions is hard, especially when forced to choose between people/paths/things in which you have no experience. The “secretary problem” refers to a low-risk method for making decisions, using the example of hiring a secretary. Interview 37 candidates and reject them all. Make notes of their quality Then keep interviewing and hire the first candidate…

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Sturgeons Law: 90% of books are shit

Ted Sturgeon made this rule, and it applies to everything. Don’t take everything offered you. Don’t try every gadget. Don’t read every book. Most of it is BS. Few things are worth your time and attention. Don’t feel guilty about ignoring the rest. Get good at recognizing BS for being BS If you’re not sure…

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Forget about winning arguments

As an entrepreneur, your mission is not to win arguments. Your mission is to win. Don’t waste time debating with fools. Either you’re right or you’re wrong. The proof is in whether you make money. Less arguing, more doing.

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Course correction is more important than setup

If you’re going on a sailing trip, how you adjust for changing weather is more important than in which direction you start. When you’re driving a car, you don’t take your hands off the wheel. You constantly make small adjustments to keep your wheels on the road. Same applies to business. Get out the blocks…

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If you don’t come to work on Saturday, don’t bother on to come on Sunday

You’re starting a startup. You don’t have an established business. You don’t have customers. You don’t have cashflow. The odds are stacked against you. So, don’t be surprised that if you adopt Mon-Fri, 8-5, working hours, you’ll fail. The one factor in startup life that is within your control is how hard you work. Startup…

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