Lose your fear of losing what you have

Are you paranoid of losing what you have? Your idea? Your savings? Your business? Harbouring a fear of losing what you have is the easiest way to lose it. Get rid of your fear. Mentally picture losing whatever you’re afraid of losing, all the way to the end. It will help you realize that the…

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Use the pyramid principle

The Pyramid Principle describes a very effective way to structure your thoughts, arguments and presentations. The gist is that you should break your argument into no more than three points. If you have nine points you want to communicate, then create three sub-headers, with three points per header. Create a pyramid. Your brain is wired to remember…

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Frame your pitch as a way to avoid losing

People have a bias towards loss aversion. If you want Bob to bet R50 on the outcome of a football match, frame it as a potential win of R50, rather than a potential loss of R50. Bob’s fear of loss will beat his desire to win. When you’re selling to your customer, be aware of this….

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Beware of regression to the mean

Statistically speaking, you will be rewarded for punishing others, and punished for rewarding. Its just math. All things being equal, if the odds of scoring a goal are 50/50, then someone who has just scored a great goal is more likely to miss his next shot. Same for someone who has just missed a shot…

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7 psychological biases to watch out for

All have heuristic biases.These mental habits make us take short cuts, and can lead us to make stupid mistakes.The trick is to be aware of our biases, so we can compensate for them in decision-making.Here are seven common biases in business: Anchoring bias: You tend to rely too heavily, or “anchor,” on one trait or piece of…

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Ignore the pundits. Go see for yourself

Nowadays, it seems that averyone is talking about the renewable electricity boom.“Solar & wind farms are the future. Fossil fuels are dead. Stay away from coal generated electricity. It’s dying. No money. Rather go where the money is: Renewables.”Before believing the noise, take a drive out to Calvinia in the Northern Cape, home to some of the…

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In business, second place is first loser

In startup world, there’s no prize for coming second.Everyone behind the winner is a loser.Do you want to be a loser?Aim to win.If you can’t win, then change the game to something you can win.Always be chasing victory.Second place is first loser.

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Do the deal today, make it profitable tomorrow

As an entrepreneur, you’ll find yourself in positions where you have to choose to close a deal and potentially make a loss, or to stand firm and let your customer shop around.Unless the customer is not someone you want as a customer, ALWAYS CLOSE THE DEAL.Never let the customer go down the road.He might find…

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The Struggle

All early stage entrepreneurs share the following experience: It is demoralizing coming out of a big organisation with a big brand and finding it hard to get meetings It is demoralizing not being able to sell stuff It is demoralizing not having a funnel of opportunity waiting in your inbox every day It is demoralizing…

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Don’t let your competitor choose the battle field

Letting you competitor define the rules is the way to lose.If your competitor’s strength is her balance sheet, then use non-capital-intensive strategies.If your competitor’s strength is hardware, then differentiate using software.If your competitor’s strength is channel sales, employ a direct sales strategy.Do not fight on the battle field of your competitor’s choice.Choose your own field.

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Stay in the moment

Some things may seem a waste of time. Maybe it’s a conference. Or a trade fair. Or a random meeting. Or a lunch. You’re busy, you’re in the fire, you have other things to do. It’s easy to switch off, disengage, mentally grind through your work issues whilst waiting for this distraction to pass. Don’t….

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Marry young

Marriage helps you focus. No more chasing the opposite sex. Fewer hangovers. More sleep. You only know what you’ve married once you’re married. Take the plunge early, just in case you make a mistake. You can then divorce early. Fail fast. Keep moving until you find the right life partner for you. Find someone that…

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