Focus on your strengths. Outsource your weaknesses.

What are you excellent at? Don’t list your top ten, list your three strengths.What do you spend your energy on?If the answer is anything other than: “I spend 90% of my energy on my top three strengths”, you’re failing.Be ruthlessly focused on your top three strengths.That means avoiding work that you are good at, but not excellent at. The seven…

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Only you can upset you

You have no excuse for being upset. You control how you react to the world. Been betrayed? Short of cash? Lost a customer? That’s all part of being an entrepreneur. You can’t control bad things, they’re gonna happen. What you can control is how you react when they happen. Don’t let anything upset you. Only you…

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Don’t try save the world

An entrepreneur’s job is not to save the world. It’s to make money.Don’t muddy the waters. Be laser focused on making money.It’s not about going to Heaven. It’s not romantic.It’s about making money.You either make it, or you don’t.

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Make haste slowly

“Festina lente” is latin for “make haste slowly”. It was the motto for many Roman emperors. The gist of it is that you must always have urgency, but never be in a rush. Find the balance between pressing for action and being patient for the timing to be right. If you have no urgency you…

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Single brand vs multi-brand

Should you have multiple brands? Or should you use a single brand across your company? It depends on who your customer is. And what your budget is. If you’re chasing different customer segments, then a multi-brand strategy can work by allowing you to position yourself to specifically appeal to different market segments. If your customers are…

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Commit or die unhappy

At some point in your entrepreneurial life, you will find yourself in a dilemma. You will have a number of options, all attractive, and you won’t want to pick one. Your heart will be confused. Your brain will not make matters easier. Any rational person would agree with the strategy of “optionality”. Optionality is great in principle, but can be taken too…

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Don’t plan too far ahead

You need a goal, and you need a plan to get you to your goal. The goal is more important than the plan. Get that wrong and everything else doesn’t matter. When it comes to the plan, don’t plan too far ahead. Every step you take will result in more information and unforeseen outcomes. “No battle…

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Don’t sweat the small stuff

Things will go wrong. You will make mistakes. Other people will make mistakes. People will fight. Don’t react to everything. A small mistake is often made worse when you try to fix it. Most times its better to ignore the small stuff. Focus on the big stuff. Keep moving. Don’t sweat the small stuff.

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The market will always beat the technology

Every week some smart guy (or girl) comes up with some smart way of doing something better. Faster internet. Card-less payments. Better online classifieds. Lace-less shoes. Whatever. He then starts a business, launching his invention with the full expectation of market acceptance and imminent riches. And then he fails. What the aspiring entrepreneur did not realize is…

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Focus on the point of maximum leverage

You have a choice: Spread your energies across all your tasks, or pick the task that will have the most impact and give it 100% of your energy. If you’re smart, you do the latter. Spend time considering all your priorities. Pick the most important priority (usually cashflow related). Then consider all the tasks with which…

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Nothing is as bad as you think it is

Whenever you’re feeling “oh woe is me”, read a history of WWII. Stalingrad or Berlin or The Second World War. Nothing in your life can possibly be as bad as having lived through WWII. So cheer up. Nothing is as bad as you think it is.

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Treat every sell as if it’s your most important sell

It doesn’t matter how much you’re asking for. It doesn’t matter what time of the day it is. It doesn’t matter who the customer is. It doesn’t matter where you are. Always give 100%. Treat everyone sales opportunity the same. Put on your smile, neaten your suit, stoke the fires of your passion. Treat every sell as…

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