Never defend yourself

Sometimes people will criticize you, publicly and privately.

What do you do? Surely you must defend yourself? Surely you must get your side of the story on the table?

Wrong. You can never defend yourself.

The crowd doesn’t care what you say. It sees you as biased.

Your only defense is other people.

Other people must contradict the critics.

If the other people are not credible, their words will also be meaningless.

Like waves against the beach.

How do you find credible folks willing to defend you?

Through a lifetime of keeping your promises and delivering the goods.

There is no other way.