Failure is inevitable. Suffering is a choice.

If you’re going to start a business, you’re going to experience failure.

Maybe your business succeeds, but there will be many speed bumps along the way.

Painful moments involving people, competition, publicity and negative cashflow.

That’s just how it is. Failure is inevitable.

How you react to failure is your choice.

Do you beat yourself up?

Do you wring your hands?

Do you hide in your bedroom?

It’s completely up to you.

Failure is inevitable.

Suffering is a choice.