Entrepreneurs solve 100% of the problem for one customer

entrepreneur bird

“A bird in hand is worth two in the bush.”

Its tempting to make ten customers happy at once. Surely its efficient to solve 80% of the problem for 20% of the market?

Efficient, yes. Right, no.

Ignore all customers except for one.

Focus on that one customer. Solve 100% of her problem.

Rinse, repeat.

Startups grow one customer at a time. If you take shortcuts you’ll be forced to backtrack and start again.

There is no shortcut in the evolution of a startup, or your evolution as an entrepreneur.

Don’t be distracted by other customers. Solve 100% of the problem for one customer.

Then move to the next customer.

ps: thanks to Paul Kim for the insight