Is it the money? Is it the fame? Is it the power? Is it the girls? Is it the boys? Is it to save the world? Is it because you can’t get a job?
It doesn’t matter. The only thing that matters is that you’re honest with yourself.
Why are you starting a business? Why do you want to put yourself through the trials of being an entrepreneur?
Knowing “why” is important for when you’re in the Vortex of Destiny. When times are tough and you want to quit.
If you don’t truly know why you’re doing it, you’ll give up.
Of course, if you have the wrong “why”, you’ll also give up, but that’s another matter.