Don’t ever settle

It can be tempting to  settle.

To accept that your customer won’t pay you.

To accept your builder’s shoddy job.

To accept the sign that is not quite the shade of blue you asked for.

To accept the mediocre work of your employee.

Don’t do it. Ever.

If you settle once, you’ll settle again. And again. And again.

That way lies a death spiral to mediocrity.

Life is too short for that.

Don’t ever settle.