Most people ask the question: “What’s going to change in the next decade?”
Who cares. You can’t build a business strategy around things that are changing.
Change is unpredictable.
Rather ask yourself: “What’s not going to change in the next decade?”
If it’s not changing, you can build a business strategy around it.
The energy you put into the things that won’t change will still be paying dividends in ten years.
PS: this entire piece was paraphrased from a memo from Jeff Bezos, founder of Amazon.