An abnormal reaction to an abnormal situation is normal behaviour

If something crazy happens in your business, don’t turn to your rule book.

Abnormal situations require abnormal actions.

Your reaction can’t be predictable.

You can’t follow the rules.

When something completely out of the ordinary strikes, you must strike back fast with whatever is at hand.

Throw away the rule book.

An abnormal reaction to an abnormal situation is normal behaviour.